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eZ way 2 Magento
Interakting, Business & Decision Group’s web agency, a Gold eZ Systems Integration partner, launches its "eZ Way 2 Magento" offering a connector that interfaces eZ Publish and Magento®
Interakting, Business & Decision Group’s web agency, a Gold eZ Systems Integration partner, launches its "eZ Way 2 Magento" offering a connector that interfaces eZ Publish and Magento®, combining a powerful Content Management System (CMS) with a leading e-commerce engine.
Interakting, a recognized player on the e-commerce and content management markets, has created the first eZ Publish/Magento® connector, validated by the eZ Systems company, creator and vendor of the eZ Publish Web Open Source content management platform.
"eZ Way 2 Magento" is a major eZ Publish solution development thanks to which the Magento® solution can be managed in an entirely transparent manner, while its e-commerce strengths are combined with eZ Publish's editorial and online store publication features.
The "eZ Way 2 Magento" connector is available on eZ Systems' eZ Market, which provides the market with certified plug-ins to enhance eZ Publish's platform features.
"Today, all brand sites are reviewing their strategy in order to optimize their e-commerce setup. The access to end customers has become essential to building new sales and marketing strategies. "Retailtainment" is still for most an important differentiating factor, so using a powerful content management tool has become a must," highlights Alain Werdenschlag, Interakting agency Director.
In view of the market's failure to fully meet this dual challenge, Interakting decided to combine eZ Publish Enterprise with Magento®. The connector combines a powerful content management engine with a very versatile e-commerce engine. The eZ Publish/Magento® connector aims at integrating all the necessary features for Magento®'s e-commerce to work in eZ Publish. Websites managed with eZ Publish will have e-commerce tools in their CMS to help to help drive sales and retailtainment. User navigation is transparent and smooth: browsing within eZ Publish without changing of domain, accessing to both systems is fully simultaneous and two-way. The products catalog, the product data sheets, the shopping cart, the integration of various payment methods such as Paypal and all other e-commerce platform features are directly accessible in eZ Publish.
Christof Zahneissen, eZ Publish Product Manager states: "Integrating content management and shopping creates a unique user experience which is absolutely essential to building customer loyalty and providing successful e-commerce offerings. Convergent physical, digital and mobile multi-channels are at the heart of customer experience development. Interaction with targets is now a constant concern. And this is what eZ Publish is all about."
"Technically speaking, we have chosen a model that allows eZ Publish to manage, in an independent way, Magento output within its templates; this guarantees strong upward compatibility with any future Magento developments," says Raphael Carles, Interakting agency Technical Director.
Across the world, and in various industry sectors, established brands have chosen to trust eZ systems. Its customers include: CNBC, T-Mobile, France Telecom, Orange, BPCE, Clearchannel, Random House, EMI Music, Lagardère Active, Financial Times, Wall Street Journal Asia, UBM, Oslo Stock Exchange, Harvard University and MIT, the United States Navy and the French Ministry of Defense.
The department council operational declines the strategic vision device and brings all its expertise in order to optimizes a functional point of view, look & feel, technological, both in front office or back office.
CANAL+ GROUP
Canal+ Group : Strategic sites
A collaboration of over 7 years on the Group’s strategic sites to increase the audience in an advertising model, generate subscription sales, develop self-care, customer value and CRM.
Interakting builds and develops for the Canal+ Group new generation Internet devices, in a standardized and resources-sharing logic which brings about economies of scale namely for the main sites like: www.canalplus.fr, www.canalsat.fr, the program schedule, www.studiocanal.com, www.lesoffrescanal.fr, the customer zone, www.studiocanal.com, sites dedicated to young people, as well as cuisine TV. These are all heavy load sites that require high-level expertise.
SAMSUNG Electronics France
A network of websites
10 years of collaboration on digital and CRM subjects in the BtoC and BtoB areas.
Through a network of general public and distributor websites, including samsungmobile.fr, Interakting has gradually created a path to reach the end-customer, enhanced customer knowledge, enriched the premium services offering, increased direct sales and built CRM strategies as well as marketing campaigns online, the result today: a global cross-product strategy.
Alongside the growing presence of the brand on the Internet, Interakting has developed all of Samsung Electronics France’s distributor extranets and has helped reinforce the brand's Partner Relationship Management programs for all product lines.
International Olympic Committee
Reference multilingual Internet platform for Olympic sport events
This project falls in line with the IOC’s communication strategy, which aims at promoting sport and Olympic values to young people across the world.
The new website is an integral part of the expanding social Internet, and related web 2.0 technologies, movement.
BNP PARIBAS
Interakting develops the Group’s world intranet and provides a multisite platform for all of the Group’s non-transactional sites.
Over 250,000 employees across the world, including subsidiaries, connect everyday to their portal containing personalized business data and all the latest generation tools.
Echo net is the name of the portal and a success for the Group that has managed deployment over all business areas and subsidiaries whilst achieving major economies of scale.
Echo net, with its high level of customization, is a new generation portal.
Interakting also supports BNPP Group’s communication management by providing a multisite and multilingual platform for all of the Group’s institutional sites.
BNPParibas.com, Atelier BNPP, CARDIF, BNP Paribas Assurances and over 25 country sites are involved.
PARIS TURF
A service-dedicated multisite Internet platform for the sport betting market
Through the redesign of the Paris Turf and Tiercé Magazine sites, Interakting has built a platform for the launch of a new offering on the online betting games market.
The aim is to rapidly gain significant market share and to win over partners by providing services as well as high value-added business data. Today, the platform also includes the online betting site leturf.fr.
THALES
Customer Online: new generation client extranet for all Thales Group divisions
Customer Online is an e-commerce BtotB portal that provides a structure for customer relationship and after-sales processes, anticipates customer needs, provides adapted solutions and a high-quality after-sales service.
The portal develops a virtuous circle, optimizes ROI and encourages convergence of all divisions towards unified processes.
MINISTRY OF NATIONAL EDUCATION
WebEdu, the Ministry’s multisite Internet platform which provides an exhaustive digital communication management tool for the communications office
The Ministry's communications office has been trusting Interakting for over 7 years.
Over the years, Interakting has built the "WebEdu" platform which is used to publish all the information associated with politics or the Ministry’s actions.
This platform helps manage some ten Internet portals dedicated to the public and to the teaching world, using a standardized resources-sharing approach. The main sites are: education.gouv.fr, etudiant.gouv.fr, enseignementsup-recherche.gouv.fr, edulscol.education.fr.
APCE
The portal operates as an information agency. Over a million visitors per month to view published studies and use its online services
The portal is available in 10 regional versions through the CDC (French State Fund) to encourage initiatives, provide information on measures taken in favor of company creation-transfer and on structures put in place at the regional and national level. Amongst the numerous regions that have a local version of the platform, we find: Ile de France, Nord Pas de Clais, Réunion, Guyane, Champagne Ardenne, Basse Normandie.
SIMPLY MARKET
Regional e-commerce on a very large scale
Interakting has built a regional e-commerce platform to win over new customers through a multichannel approach, using the existing store network as sales and logistics support.
A true technological challenge, Interakting has developed and integrated a turnkey e-commerce platform: webmarketing, e-commerce site creation, integration of the logistics system for warehouses and of the route management software, interconnection with the client IS and data flows, hosting of the solution within a highly available architecture.
LOGITECH
Logitech Portals Distributors in Europe
In order to strengthen its relationship with its distributors, Logitech wanted to set up a multi-country, multi-lingual and EME region distributor portal. Presenting LOGITECH's product guides, marketing actions, product training and news. Construction of a multisite, multi-lingual platform, allowing personalized access.
Customer Benefits : An operational BtoB portal, that can be extended worldwide, enabling feeding and multi-criteria search operations on all of Logitech's products, as well as access to marketing tools and to useful Logitech news for distributors.
NATIONAL LIBRARY OF FRANCE
New communication setup for the BNF
The Bibliothèque Nationale de France wanted to strengthen communication with its French and foreign visitors. To do so, Interakting created a setup that will be used for the implementation of the bnf.fr site, multi-lingual (french/ english/ spanish) and multisite software package.
Customer Benefits : Centralized sites management, content production that is open and channeled according to contributors' profiles.
SEPHORA
Corporate Sites
Within the context of its web communication policy, Sephora wanted corporate sites capable of distributing information on products, brands and store locations across the world.
Sephora wants to properly prepare for the launch of its future e-commerce regional sites by building up its own mailing lists and, in the meantime, driving qualified traffic that it can redirect towards points of sale.
A first batch of sites were launched in 2009 with onlining for the following countries :
