eZ way 2 Magento
Interakting builds a gateway between two web leaders: eZ Publish and Magento
Interakting, Business & Decision Group’s web agency, a Gold eZ Systems Integration partner, launches its "eZ Way 2 Magento" offering a connector that interfaces eZ Publish and Magento®
Interakting, Business & Decision Group’s web agency, a Gold eZ Systems Integration partner, launches its "eZ Way 2 Magento" offering a connector that interfaces eZ Publish and Magento®, combining a powerful Content Management System (CMS) with a leading e-commerce engine.
Interakting, a recognized player on the e-commerce and content management markets, has created the first eZ Publish/Magento® connector, validated by the eZ Systems company, creator and vendor of the eZ Publish Web Open Source content management platform.
"eZ Way 2 Magento" is a major eZ Publish solution development thanks to which the Magento® solution can be managed in an entirely transparent manner, while its e-commerce strengths are combined with eZ Publish's editorial and online store publication features.
The "eZ Way 2 Magento" connector is available on eZ Systems' eZ Market, which provides the market with certified plug-ins to enhance eZ Publish's platform features.
"Today, all brand sites are reviewing their strategy in order to optimize their e-commerce setup. The access to end customers has become essential to building new sales and marketing strategies. "Retailtainment" is still for most an important differentiating factor, so using a powerful content management tool has become a must," highlights Alain Werdenschlag, Interakting agency Director.
In view of the market's failure to fully meet this dual challenge, Interakting decided to combine eZ Publish Enterprise with Magento®. The connector combines a powerful content management engine with a very versatile e-commerce engine. The eZ Publish/Magento® connector aims at integrating all the necessary features for Magento®'s e-commerce to work in eZ Publish. Websites managed with eZ Publish will have e-commerce tools in their CMS to help to help drive sales and retailtainment. User navigation is transparent and smooth: browsing within eZ Publish without changing of domain, accessing to both systems is fully simultaneous and two-way. The products catalog, the product data sheets, the shopping cart, the integration of various payment methods such as Paypal and all other e-commerce platform features are directly accessible in eZ Publish.
Christof Zahneissen, eZ Publish Product Manager states: "Integrating content management and shopping creates a unique user experience which is absolutely essential to building customer loyalty and providing successful e-commerce offerings. Convergent physical, digital and mobile multi-channels are at the heart of customer experience development. Interaction with targets is now a constant concern. And this is what eZ Publish is all about."
"Technically speaking, we have chosen a model that allows eZ Publish to manage, in an independent way, Magento output within its templates; this guarantees strong upward compatibility with any future Magento developments," says Raphael Carles, Interakting agency Technical Director.
Across the world, and in various industry sectors, established brands have chosen to trust eZ systems. Its customers include: CNBC, T-Mobile, France Telecom, Orange, BPCE, Clearchannel, Random House, EMI Music, Lagardère Active, Financial Times, Wall Street Journal Asia, UBM, Oslo Stock Exchange, Harvard University and MIT, the United States Navy and the French Ministry of Defense.